User blog comment:BioShockian45/BioShock is a "creative canvas for many new stories" says 2K/@comment-75.36.141.2-20140302010716/@comment-1500935-20140303110141

Well that means something yes, though I can't tell how large was their marketing campaign, which I judged very poor in originality compared to those of the previous games. Also that explains why IG keep selling expensive tie-in things at their online shop.