User blog comment:Lintyjellidonut/bioshock infinite reveiled!!!!! it looks awsome!!/@comment-2187515-20100813094222

To everyone complaining about the name:

When MW2 was in development Infinity Ward tried alittle experiment. They removed the 'Call of Duty' sub-title from the game, then exposed it to several sample groups. They found that interest in the game dropped by 62%. Sixtey. Two. Percent. Thats not chump change people. I would imagine dropping 'BioShock' from this game's title would have had a similar effect.

So yes, I'm sure their keeping the title for money reasons. But the thing is, its a damn good money reason.