User blog comment:D.Ryan/New name for the wikia/@comment-99366-20100723155049

For what it's worth, I agree completly with Gardimuer: "Keep in mind that websites with straight forward names that have the name of the subject in the title (like "BioShock Wiki") are easier for people to find when they search Google."

This is critical for people to find and join the community. Changing the name would be detrimental to the content of the site, as new users would be less likely to find it.

A subtitle to the site, displayed on the home page would be OK, but the name should remain "Bioshock Wiki" for clarity.