User blog comment:Pawn of Atlas/Important Discussion for Rapture Storyline page/@comment-10023421-20140329115620/@comment-75.36.142.227-20140329225406

Name-dropping is very easy. Making references in text/recording costs virtually nothing compared to creating terrain/ major characters etc.

Watch :

Audio Diary Joe Blow  :  " Hey I was down at Neptunes Bounty the other day trying to buy fish for the Bistro, and you wont believe the crowd of cops around that place now. They're poking into every corner and prying up floorboards with crowbars.  Ryans security honcho Sullivan marches in and out of Fontaine Fisheries pretending he's Dick Tracy while theres almost nothing to be had at the Fish Market any more.  I wish they would get his shit all done so I could just go to Lotz & Sons and actually get the tuna we need for our customers in Olympus Heights.  That Fontaine bastard had it coming, but why do the rest of us now have to suffer ?"

SO easy to attach that way to the previous games, but alot harder to NOT to attach in the wrong way and pollute the game's canon.