User blog comment:Gardimuer/1999 mode explained, and other news/@comment-1982351-20120127231442/@comment-1401334-20120128020344

My guess is that the viral marketing (if it happens) won't be nearly as elaborate as Something in the Sea. I expect that it will be more on-par with the Sarif Industries website for Deus Ex:HR or the RED  and BLU  websites for Team Fortress 2.