User blog comment:D.Ryan/BioShock Infinite Trailer!/@comment-1500935-20111211124515/@comment-1330314-20111211132821

I don't think they're mocking the community, although it looks like they're deliberately under-hyping the product in the hope that the community will cling to every news bite. It's completely idiotic, and will probably damage sales unless they blow up the hype in the last few weeks before the release date, but unfortunately there's not much we can do to change that.

Usually, games developers show gameplay demos to journalists first so that they can include them in the preview sections of their magazines, and thus attract more readers. I hope they'll speed up the news flow next year...