Marketing Department

"Let the eggheads in marketing worry about selling it to the chumps."

- Frank Fontaine

The Marketing Department, or the Marketing Administration, is a division of the Fontaine Futuristics headquarters in Rapture, located on the second floor.

History
With the discovery of the Sea Slug, Frank Fontaine managed to build a business empire in the underwater capitalist utopia, under the name Fontaine Futuristics. Although his products, like Plasmids, were groundbreaking, there wouldn't be any profit unless they were known to the public. That job was left to the marketing department of his business. Hard working men and women would spend hours in a Madison Avenue environment, coming up with ideas on how to market Fontaine's products. As well as creating conspicuous advertisements for the various products and even businesses, like Fontaine Clinics, they also strategized on when the Plasmids would be released and when to start marketing them. Before the nationalization of Fontaine Futuristics by Ryan Industries, the main focus in the department was the Teleportation Plasmid.

BioShock 2
Subject Delta is just a few steps away from reaching Persephone where Eleanor Lamb is held captive by her mother and The Rapture Family. The only thing in his way in Alex the Great (formerly known as Gilbert Alexander), who with his modified Security Bot, keeps Delta from further progressing. In order to get rid of the bot, Delta will need to locate Signal Relays, placed on Bot Shutdown Panels across the headquarters and destroy them. One of these Relays is located in the Marketing Department.

Conference Hall
The conference hall was where important meetings were held and employees showcased their ideas to the supervisor. As the door slides open, Subject Delta interrupts a meting between three Splicers siting around the conference table in the center of the room. The female carries a machine gun, while one of the male has a shotgun and the one siting at the end of the seven person table is a Houdini Splicer. After dealing with them, Delta may pressed and explore the department, in search of the Signal Relay. The large table is filled with various advertising concepts for the Teleportation Plasmid. At the far end of the room is a large blood-splattered window looking over the abyss, with a corpse of a Splicer rich in ADAM in front of it. Not surprisingly due to the era, a small counter with alcohol is set next to the table and above it is a board for future Plasmid releases. Behind two dividing walls on each side of the table are the doors to the supervisor's office and marketing offices.

After destroying the Signal Relay, Delta will return from the marketing offices to find a surprise from Alex the Great. He has forced one of Fontaine's employees (which he executes) to install a Grenade Launcher Turret behind the sofa by the entrance.

Supervisor's Office
The manager's office is off limits due to a broken door control, but with the help of electricity, Delta may enter. If Delta doesn't have Electro Bolt equipped, he may change his Plasmids in the conveniently located Gene Bank, opposite to the door on the dividing wall, which also contains a Health Station. As he enters, there is a chance that the Accu-Vox Personal Voice Recorder advertisement falls off the wall, revealing a safe and a liqueur/cigar supply. The room contains a desk, filling cabinets and the floor is scattered with paper. The presumed supervisor rest by the window on the floor, but before he perished, he built house of cards out of dollar bills, having no use for them anymore. The most eye-catching thing in the room would be the color-changing Plasmid flask on the supervisor's desk, which turns out to be the Unstable Teleportation Plasmid. Touching this flask will cause it to disappear and re-appear on the desk and by touching it again, the Plasmid will disappear. The Plasmid has teleported on to the couch in front to the complex' main entrance in the Conference Hall and will continue to the halls of Fontaine Futuristics if the player touches it again.

Marketing Offices
The marketing office mainly consisted of cubicles, where employees would come up with slogans, advertising concepts and fill out paperwork. Art for the Teleportation Plasmid has been placed on the walls. By the time Subject Delta enters, the office has become flooded to little below knee-height from the leaking windows, sealing and walls. Only a few cubical are still standing and most furniture has been moved around, many of which has the word "Fired" burned on them by Alex the Great. The water and a malfunctioning panel has become a deadly combination, as the panel regularly spurts out electricity into the flooding office. There is a set of stairs going down from the entrance into the electrified water which Delta can use as a base while planning how to uncover this area. By the base of the stairs are two desks which Delta can jump on, to avoid the water. Delta can try out his "the floor is lava" strategy or continue by other means. He can either go left or right around a load bearing wall in the center of the room, which has a hole in it, exposing the malfunctioning panel. The right leads to two "closed cubicles" by the windows. On the desk in the cubical closest to the entrance is a Shotgun and a teddy bear with a hat on it, suggesting that employee stationed there had a child. A deceased Splicer can be found on the desk in the second cubical, along a gramophone, Rocket Spears and two EVE Hypo. Heading to the left from the entrance leads to a elevated part of the office, which has not yet been flooded. The area is easily accessed without touching the water, as furniture has been stacked in a corner on the pathway, among of which is the Audio Diary Source of Volunteers. In the dry area, Alex the Great has fired one of his employees and burned the words "I HAVE to let you GO!" on the wall above his corpse. There is also a desk with an Accu-Vox Personal Voice Recorder advertisement on it and some filling cabinets. On the other side of the load bearing wall, Delta will find the Signal Relay attached to the Bot Shutdown Panel along the malfunctioning panel, which are guarded by a Security Camera. Hacking anything will cause Alex the Great to send in Splicers. Subject Delta destroys the Relay and continues.

Single Use Events

 * Signal Relay - Marketing Offices, in the back on the Bot Shutdown Panel.

New Plasmid

 * Teleportation (unobtainable) - Supervisor's Office, on the desk.

Audio Diary

 * 1) Gilbert Alexander - Source of Volunteers - Marketing Offices, on a filling cabinet in the flooded section.

Strategy

 * Use Electric Flesh to walk in the flooded Marketing Offices without getting shocked.
 * You can hack the malfunctioning panel in the Marketing Offices from the entrance, by shooting a Hack Dart through the hole in the load bearing wall, with your Hack Tool.
 * If you don't hack the malfunctioning panel, the electricity from it will kill any Splicer that steps in the water.

Behind the Scenes

 * On the loading screen for Fontaine Futuristics, an image of an Accu-Vox office with Audio Diary equipment lying around sometimes shows. Level Designer Dean Tate confirmed in a thread on the official 2K BioShock 2 Forums that this section was cut from the game but originally had been part of the Marketing Offices. The desk with the advertisement still exists in-game.