User blog comment:Gardimuer/Publisher sells BioShock Wiki "books"/@comment-1440861-20111109015913/@comment-1330314-20111109214102

I think the mentality here is that they hope some BioShock fan will be blind enough to take it for an official game book/guide and order it. They're a print-on-demand company, so they don't lose extra money if nobody orders.