User blog comment:Pawn of Atlas/Important Discussion for Rapture Storyline page/@comment-75.36.142.227-20140329223049/@comment-75.36.140.200-20140403013805

"I'd argue that much of the storyline is rather coherent and easy to understand once"

As far as most players it really doesnt matter (so why waste money). Looking further it is 'coherent' by omission  (explaining things takes away from the 'shoot-em-up' part of the game, after all).

Ryan Baaaaad. Atlas Goooood. Kill Kill Kill the Zombies !!!!

Yes, that IS easy to understand, if thats all you care about. The story is just a facade as long as the guns work good. I doubt they would have gotten another buck out of the customer base  if its story  was written  any much better.