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"There is something more powerful than each of us, a combination of our efforts, a Great Chain of industry that unites us. But it is only when we struggle in our own interest that the chain pulls society in the right direction..."Andrew Ryan

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123 Beer

A Splicer passes a 123 Beer ad.

123 Beer is a brand of alcoholic drink found in Rapture.


Main article: BioShock

Although it is not a specific consumable item, its logo can be seen in bars throughout Neptune's Bounty like the Fighting McDonagh's Tavern. It can also be seen adorning Rapture's exterior with other advertisements.

Behind the Scenes Edit

  • Oddly, the developers have overlayed the Poseidon Pilsner poster over the sign, with slight transparency.
  • The logo bears the number 32 3/5.
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