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"There is something more powerful than each of us, a combination of our efforts, a Great Chain of industry that unites us. But it is only when we struggle in our own interest that the chain pulls society in the right direction..."Andrew Ryan

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Heller News.jpg

A sign advertising the paper was one of the first things newcomers saw.

Heller News was a daily evening newspaper in the city of Rapture. Like most other news companies in Rapture, it likely went out of businesses during the Civil War when, under Security Order 217, all publications in Rapture were permanently suspended.


Main article: BioShock

While no copies of the actual paper can be found anywhere in the city by Jack, suggesting it was not as popular as other papers like the Rapture Tribune, advertisements for it can be seen around the city. Neon signs promoting Heller News can be seen on buildings during Jack's descent into the city via Bathysphere. Later on, in Apollo Square, the same marquees can be seen in the transit tunnels to Hestia Chambers and Artemis Suites.

Challenge Rooms[]

The horizontal neon sign.

Main article: Challenge Rooms

Advertisements for Heller can also be seen in the BioShock Downloadable Content Challenge Rooms. In "A Shocking Turn of Events," the familiar red marquee can be seen twice in Rapture's Grand Carnival. The first can be viewed out a window between the ladies restroom and a nameless storefront selling kitchen goods. The second is barely visible from behind the gigantic teddy bear display at the end of the carnival games section

Behind the Scenes[]

  • The ad uses the newspaper from a fruit crate label for Hustler Brand California Barletts. It also used for Good News Brand produce and Blasich Brand cigars.