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"There is something more powerful than each of us, a combination of our efforts, a Great Chain of industry that unites us. But it is only when we struggle in our own interest that the chain pulls society in the right direction..."Andrew Ryan

This article falls within the scope of the BioShock Wiki:Businesses Project. This project is dedicated to improving the articles about Rapture and Columbia's many businesses.
Would you kindly help the BioShock Wiki by volunteering on the project page?
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Sign seen in Fort Frolic.

COMICS - NOVELTIES
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Joe & Eric appears to be a specialty store located in an unknown sector of Rapture that sells comic books, novelty amusements, and other small inexpensive gifts. Though the business is never encountered during the events of BioShock, neon advertisements for it are seen during Jack's descent into the city via Bathysphere and later in Fort Frolic.

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