Do we gouge the suckers a little? Maybe. But where else they gonna go?
― Lloyd Webster, President, Circus of Values[src]

Lloyd Webster was the president of Circus of Values vending and is only known by a single loading screen quote. This sole quotation paints him as something of a highly self-interested and unscrupulous character that would have done well in Rapture's hyper-capitalistic environment. This characteristic may help explain how Circus of Values eventually took the imprudent step of stocking its vending machines with ammunition in addition to the expected potato chips and pep bars. This undoubtedly helped exacerbate Rapture's violent collapse.