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The Golden Rule sign.png

The jeweler's marquee shines like a brilliant diamond.

You've an eye, haven't you, miss?
― The Golden Rule's shopkeeper

The Golden Rule is a retail jewelry store that operates out of High Street in Rapture. Booker DeWitt and Elizabeth pass through the shop in the BioShock Infinite downloadable content Burial at Sea - Episode 1.

Burial at Sea - Episode 1[]

The store's interior.

Main article: Burial at Sea - Episode 1

The Golden Rule is one of many high-end shops operating out of High Street. The store has a large selection of rings and necklaces for sale. In addition to selling jewelry, the store also appears to clean and appraise items, as indicated by the equipment in the back room.

Where the fakes are separated from the real deal.

The store is one of the sponsors for Cohen's "The Business of Rapture is Business," and therefore the owner, named Julian in the game files, is provided with a unique Invitation Mask as identification to enter the club. Booker DeWitt and Elizabeth head to the shop to look for the mask. Elizabeth poses as a prospective customer to distract the shopkeeper while Booker searches the back room. The safe containing the mask box also contains a ring, some money, and a small gold bar. To keep the man's attention, Elizabeth accuses him of stealing a ring on display from a recently dead relative in the Twilight Fields Funeral Homes. While the mask may or may not be present, Elizabeth always kicks the man in the groin.



In-Game Images[]